Functional Brands











INFORMATION
We design functional brands for cultural, commercial and institutional clients. 

Eli Rosenbloom
is a design director and editor. Previously, Rosenbloom served as the art director for Visionaire publishing, where his designs resided in the permanent collections of the MoMA, V&A London and La Biblioteque Nationale Paris. As a writer he has profiled Hans Ulrich Obrist, Marine Serre, Toshiko Mori and Sage Elsesser. As a designer director he has worked with Prada, Rizzoli, Salon 94 Design, and Commission. Rosenbloom has been invited to speak as a critic by Parsons School of Design, School of Visual Arts New York, Burberry, and the International Library of Fashion Research in Norway. As the principal creative director of Functional Brands LLC Rosenbloom leads projects for our roster of distinguished clients. Professionally trained, Rosenbloom holds a BFA from Parsons School of Design.

Emwhi Hoang Nguyen
is a multidisciplinary designer and art director. Previously, Nguyen created campaigns for early stage brands that have been covered by more than a hundred international news outlets and driven millions of dollars in sales; for clients such as Thinx, Parade, and Mirror. As a multidisciplinary designer she has worked with Commission, Michael Kors, Oscar de la Renta, and TWA Hotel. As the principal creative director of Functional Brands LLC Nguyen leads projects for our roster of distinguished clients. Professionally trained, Nguyen Holds a BFA from Parsons School of Design and Masters in Branding from SVA.






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